Two college friends realized that the cubicle life wasn’t for them so they quit their corporate day jobs. Following the rules that someone else made up no longer made sense.
Instead of settling for a good life, they decided to go against the grain to pursue a great one. So, at the beginning of the largest financial crisis ever, they risked everything to start a company. A company that would allow them to ignore the rules, have fun and not take themselves too seriously.
10 plus years later, Sub_Urban Riot is a global brand with an appreciation for the absurd and a commitment to re-imagine the good life.